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A concept is an idea or a thought that forms the foundation of a design project. It is the force and identity behind a project’s progress and should be consistently consulted throughout every stage of its development. It is the only consistent element that follows a project from beginning to end and remains as important at the start as it is at the finish. In design field, the difference between a successful project and an average one is judged by the strength of its concept and whether its clarity remained and was kept consistent throughout.
A design concept can be described as an: idea, notion, abstract, philosophy, belief, inspiration, thought, intention, theory, image, plan or hypothesis. A strong concept gives the architect or designer a clear direction while taking design decisions; it provides a methodology to the thinking process. It dictates a design intent.
The objective of this course is to explore the creative mind-set of students. The project for this course will consist of three wholly integrated and conjunctive parts, each advancing in scale from the next, but each subtending from the same conceptual over-view.